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With a little research, planning and creativity, your destination can attract this growing market. Geocaching allows DMOs to create a whole new experience for their destination and we hear it pays off.
We recently posted an article on Geocaching on our Facebook page which ultimately led to the creation of this post, here's what some fans of Kansas Travel & Tourism say about Geocaching:
"My RV park has one and it gets LOTS of visitors." Mary Arlington
"I'm a geocacher. Live in Arkansas, but was born in El Dorado. Went up there this spring for a family reunion at Lake Afton, lots of nice caches there to grab, and did some more in El Dorado on our way home.
There is a blues related one in Sedan, KS which is still one the biggest and swag-iest cache we've ever found!" - Kristi Boucher
Facebook fan, Janet DeForest Fish, has a geocache in her front yard. When I asked if she gets visitors her response was, " Oh yes, we've had a bunch. Larry sometimes goes out to talk to them, and that's always fun. Sometimes they are from out of state, big towns, and they love the small town atmosphere.
One time we got a note from a man who was geocaching with his small children and our cache is called "Super Grandma, Super Grandpa". (Or Gramma, Grampa.)
In the note he said that while there he was hoping we'd come out of the house and talk to him and his kids so they could get a hug from the super grandma and grandpa.
Geocaching is more than just hiding little tidbits in boxes. It's a connection, another connection people can share. Small, but it all counts."
The best place to start your Geocaching research is at www.geocaching.com - The Official Global GPS Cache Hunt Site
The Kansas Department of Wildlife and Parks has sponsored a Geocaching contest on Wildlife and Parks lands for the past three years.
Some interesting reads on Geocaching and Tourism:
Geocaching: A Wonderful Marketing Toof for Rural Destinations
Boosting tourism through "geocaching": high-tech treasure hunts luring "e-fluentials" to Indiana sites.
Three Marketing Ideas for Attracting Urban Visitors To Your Small Town.
There are two ways to ensure your location will be found:
1. Register with Dun & Bradstreet to obtain a Data Universal Numbering System (D-U-N-S®) number. This number identifies businesses based on location. Information about your business, including what category (tourist attraction, restaurant, etc.), is passed along to NavTeq who scouts and maps data for Garmin and many other GPS manufacturers.
You can register online at www.dnb.com or by phone at (866) 785-0428 2. List with InfoUSA. This database is shared with Tele Atlas who provides the mapping data for Tom Tom GPS units.
To register go to www.InfoUSA.com and select "How can I add my business to your database?" under Database Questions and then follow the directions.
There is no charge for these services, so sign up today and start sending traffic your way